Diamant 365 on the Kart Track: an E-Bike Shoot Staged as a Night Race

Behind the scenes of the Diamant 365 e-bike shoot: full action on an everyday e-bike, at night on a kart track – plus the technique behind it: how action photos come out sharp and motion-blurred at once.

Written by

Tobi Deckert

Reading Time

6 minutes

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For the campaign of the Diamant 365 – a lightweight e-bike “for every day” – the client came up with something special: three friends are let into a kart track at night and stage an “illegal” race. I was one of the three – and pushed a perfectly ordinary everyday e-bike to its limit. Here's the story behind the shoot, including the technique behind it: how an action photo like this is even made – sharp and motion-blurred at the same time.

For the campaign of the Diamant 365 – a lightweight e-bike “for every day” – the client came up with something special: three friends are let into a kart track at night and stage an “illegal” race. I was one of the three – and pushed a perfectly ordinary everyday e-bike to its limit. Here's the story behind the shoot, including the technique behind it: how an action photo like this is even made – sharp and motion-blurred at the same time.

Tobi Deckert, sport model, riding the Diamant 365 e-bike on a kart track

The project

Diamant has been “moving people since 1885”. The Diamant 365 is a deliberately lightweight city e-bike for everyday use – which is exactly what made the job interesting: an understated everyday product had to look genuinely cool. The idea: a multi-storey kart track, at night, red neon light, three friends caught up in the race. My booking came through Elace Sportmodels.

The whole appeal lies in the contrast: a bike that reliably runs to the supermarket or the beer garden by day, staged as an action machine in the dark.

Full action on an everyday e-bike

An everyday e-bike has its limits, of course – you're not riding a downhill trail on it. But the kart track had a smooth, high-grip surface built for rubber tyres. So we ran ride tests first: leaning into the corner at different speeds to find out when the rear wheel breaks loose, plus braking tests to work out which speeds and radii we could actually shoot at.

Many scenes were shot in the dark, and we had to take the corners fast, trusting the grip. Even though it was a perfectly ordinary street e-bike, I'd say I got the maximum out of it that day. That's the point – a sport model with real riding technique makes an everyday product look believably athletic, without it looking staged.

Precision in a tight space

The real appeal was the precision. I had to lean into the corner at top speed – but without hitting the flash stands or crashing into the barrier on the other side. Full speed and millimetre-precise control at once, in half-darkness, repeatable take after take. That's not reckless bravado; it's calculated, trained control.

Diamant 365 e-bike head badge in red neon light
Tobi Deckert and a friend racing Diamant 365 e-bikes on a kart track at night

Safety: the difference between action and recklessness

Safety is a big topic on a shoot like this. When the speed is high – coming off a slope into a tight corner, say – every obstacle has to be out of the way: no flash stand in the line, and padding won't help you if you slam into it at 30 km/h. A helmet is a given, and a medical team should always be on site so someone can act fast if it comes to it.

The most dangerous mistake is a different one: you repeat the same scene many times in a row, and eventually inattention, fatigue or carelessness creep in – you start taking things for granted even though you're long since riding at the edge of physics. So the rule is: take a break one time too many, check the gear, check the track surface and the tyres. That mindset is exactly what separates controlled action from real risk.

The photo craft: sharpness and motion blur at once

At Diamant it wasn't just the video that mattered, but above all the photo – and that's where the real challenge sat. We had very little light: a completely dark hall, red neon from LED strips, and a large flash setup. A setup like that has to be tested up front with model and photographer – there are a lot of settings involved and everything has to click.

How a picture like this comes together, briefly: the brightness of the background is controlled via shutter speed and ISO – that's how you decide how much blurry background stays visible. The flash is aimed at the main subject and lights exactly the zone where the action happens; the focus has to be spot-on there too. For the motion blur to work, the photographer pans along – like a camera move, they track the model, hit the perfect point, fire, and keep pulling. At best, that produces the light trails you want.

The shutter speed is relatively long here – around 1/10 to 1/20 of a second – so the movement blurs naturally. The flash itself is extremely short – 1/2000 to 1/10000 of a second – so the action is frozen razor-sharp. The key: the flash is set to the second (rear) curtain (“Rear” / “Second Curtain” in the camera menu), firing just before the shutter closes. And you always check the radio link between flash and trigger. Sometimes, as the model, I deliberately move slower or exaggeratedly faster than natural to provoke more or less blur – you're steering the image on several fronts at once and have to coordinate closely. It took several attempts before a shot was “in the can” and the client happy.

Action and acting: three friends racing

Beyond the pure action, we had to play off each other as a group: action and acting with the right interaction of three friends in the middle of a contest. Catching those moments – the glance sideways, the one-upmanship, the shared energy – at exactly the right instant was demanding and great fun. The result speaks for itself.

What it comes down to

This job stands for a central part of my work: real action at a calculated, controlled level – combined with understanding how the image is actually made. A production gets someone who masters the riding technique, delivers precisely on cue, and thinks along with the photographer and director, instead of just “sitting on the bike”.

If you're planning a campaign where a product comes to life through real, controlled action: send a booking request.

FAQ

How are action photos made that are sharp and blurred at the same time?
Through the interplay of flash and ambient light. The brightness of the blurred background is controlled via shutter speed (roughly 1/10–1/20 s) and ISO; the very short flash (roughly 1/2000–1/10000 s) freezes the main subject. The photographer pans along with the movement and fires on the second curtain (“Rear / Second Curtain”), producing clean light trails behind a sharp subject. It takes a test setup and many attempts.

What is second-curtain (rear) flash?
A flash setting where the flash fires just before the shutter closes (rather than at the start). This puts the motion blur behind the subject instead of in front of it – the movement looks natural, as if the object is trailing the light behind it.

Can you ride real action on an ordinary everyday e-bike?
Yes – if the rider has the technique. A lightweight city e-bike isn't built for stunts, but a sport model with real riding experience can take it to its limit in a controlled way through ride and braking tests, and still make it look believably athletic.

How do you keep an action shoot safe in a tight space?
Obstacles like flash stands come out of the riding line (padding isn't enough at speed), a helmet is mandatory, and a medical team is on site. The most important point is regular breaks: fatigue and routine breed carelessness – better to check the gear, surface and tyres one time too many.

Why a kart track for an e-bike shoot?
Because it offers a spectacular, controlled backdrop: grippy surface, tight corners, dramatic neon light and an enclosed space where action can be staged safely – ideal for making an everyday e-bike look surprisingly cool.

Read next: Mountain Bike Model · Camera Angles & Rigs

Diamant 365 on the Kart Track: an E-Bike Shoot Staged as a Night Race

Diamant 365 on the Kart Track: an E-Bike Shoot Staged as a Night Race

Diamant 365 on the Kart Track: an E-Bike Shoot Staged as a Night Race

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Tobi Deckert

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